1980s Retro-Style Radio Advertisement Example

Here is a 30-second radio advertisement that I wrote for Preferred Insurance Center, which I believe is a nice example of my creative side when it comes to brand marketing.

The original idea behind the spot was inspired by the opening to the hit TV series The A-Team. My intent was to have there be military drums playing in the background, but the radio station that produced the spot chose the music that you hear in the video. As a result, I went ahead and tried to change the vibe of the radio spot to share it on YouTube, which I did by adding the helicopter and missile explosion at the beginning. I also created the very Miami Vice inspired retro-style logo that you see, which I believe is pretty fun and eye-catching.

Hope you enjoy the radio spot, and please feel free to leave any feedback you may have!

If you’re a business owner in search of a copywriter to create a radio, video or TV advertisement, please do not hesitate to contact me. For a look at what other services I offer, which includes social media, blogging and coaching, please visit my website: Matthew House Freelance Copywriter and Social Media Services


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