1980s Retro-Style Radio Advertisement Example

Here is a 30-second radio advertisement that I wrote for Preferred Insurance Center, which I believe is a nice example of my creative side when it comes to brand marketing.

The original idea behind the spot was inspired by the opening to the hit TV series The A-Team. My intent was to have there be military drums playing in the background, but the radio station that produced the spot chose the music that you hear in the video. As a result, I went ahead and tried to change the vibe of the radio spot to share it on YouTube, which I did by adding the helicopter and missile explosion at the beginning. I also created the very Miami Vice inspired retro-style logo that you see, which I believe is pretty fun and eye-catching.

Hope you enjoy the radio spot, and please feel free to leave any feedback you may have!

If you’re a business owner in search of a copywriter to create a radio, video or TV advertisement, please do not hesitate to contact me. For a look at what other services I offer, which includes social media, blogging and coaching, please visit my website: Matthew House Freelance Copywriter and Social Media Services


First Blog Post AND… GO!

Blog post matthew house copywriter

At this point, I’ve probably written a few thousand blog posts and articles for over a dozen different websites, yet this is my first blog post as me, a professional copywriter and social media expert.

It certainly has a different feel, as the content I am creating at this very moment has nothing to do with helping another business grow or me waxing poetic about a film I love (or hate). In fact, the content I am here to share is what I, myself, bring to your table in terms of copywriting and social media.

And what exactly is that, you ask? Well, quite simply, I help businesses grow their internet presence through social media and copywriting, which in turn helps them grow their business. Of course, a growing business is one that is going to see bigger profits, and bigger profits is the ultimate end goal, now isn’t it? Well, the short answer would be yes. The slightly longer answer, however, is to also help you develop a brand with a voice; a voice that existing and potential customers will hear; a voice they will actually want to listen to.

As easy as I might be making this all sound, it really isn’t. In fact, it takes an incredible amount of hard work and time to do what I do. It also takes a lot of thought and care, but it’s the thought and care that drive me to do what I do.

Whether it be time, fear or simply a lack of knowing where to start, taking up the reigns of the internet is not something every business is ready to do. This is where I can help. I can act as your guide and provide training to get you and your business started on the right path to success. I can also be the one going full-steam ahead by providing the social media and copywriting services that best fit your business, your needs and your budget.

In closing, it has been a pleasure to meet you, and if you have any questions whatsoever, please feel free to leave a comment or contact me via phone or email. All of my info is just down below at the bottom of this page.

Now, what to do for my next blog post….